Third-person effect
Hypothesis in social sciences that that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases
The third-person effect hypothesis predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases. The third-person effect manifests itself through an individual's overestimation of the effect of a mass communicated message on the generalized other, or an underestimation of the effect of a mass communicated message on themselves.
Nº Q1130222 ★
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Third-person effect
Hypothesis in social sciences that that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases
The third-person effect hypothesis predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases. The third-person effect manifests itself through an individual's overestimation of the effect of a mass communicated message on the generalized other, or an underestimation of the effect of a mass communicated message on themselves.
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The third-person effect hypothesis predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases. The third-person effect manifests itself through an individual's overestimation of the effect of a mass communicated message on the generalized other, or an underestimation of the effect of a mass communicated message on themselves. These types of perceptions stem from a self-motivated social desirability (not feeling influenced by mass messages promotes self-esteem), a social-distance corollary (choosing to dissociate oneself from others who may be influenced), and a perceived exposure to a message (others choose to be influenced by persuasive communication). Other names for the effect are "Third-person perception" and "Web Third-person effect." From 2015, the effect is named "Web Third-person effect" when it is verified in social media, media websites, blogs and in websites in general.
Texto: Wikipédia em inglês, CC BY-SA 4.0. ·
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