Sinalco

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Sinalco is a German brand of non-alcoholic drinks first marketed in 1902, with sales in now more than 40 countries. Sinalco is claimed to be the oldest soft drink brand of European origin. It is produced by Sinalco International, a company headquartered in Detmold, Germany. In 1902, German scientist Friedrich Eduard Bilz invented "Bilz Brause", a sherbet powder, and started to sell it in partnership with industrialist Franz Hartmann. As imitations started to appear, they held a prize competition for a brand name, and chose "Sinalco" (an abbreviation of the Latin sine alcohole, "without alcohol"). As one of the first beverage brands, Sinalco came to be exported worldwide, particularly to South America and the Middle East. The red circle trademark was registered in 1937. A distinctively-shaped bottle was launched in the 1950s, and updated at the end of the century. Besides the original Sinalco Orange, today the company also bottles Sinalco Cola and a few other kinds of soft drinks. As of 2009, Sinalco was the third most popular lemonade brand in Germany, after Fanta and Sprite. In Slovenia Sinalco soft drinks are produced by food tech company Dana, licensed by Sinalco International GmbH & Co.