Rainbow Studios

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Rainbow Studios is an American video game developer based in Phoenix, Arizona, best known for developing offroad racing games, such as Motocross Madness and the MX vs. ATV series. It was established by Earl Jarred in 1986 under the name Rainbow Multimedia Group and rebranded as Rainbow Studios in 1992. In January 2002, the company was acquired by THQ, under the ownership of which it was renamed THQ Digital Studios Phoenix in February 2010 and closed in August 2011. The studio was re-instated as Rainbow Studios in 2013 by Nordic Games (later known as THQ Nordic), a publishing company that had purchased most assets of the then-bankrupt THQ earlier that year. The studio is now independent. Rainbow Studios, originally named Rainbow Multimedia Group, was founded by Earl Jarred in 1986. In 1992, the company shifted its focus towards developing video games and was rebranded Rainbow Studios. On November 8, 2001, video game publisher THQ announced that it had agreed to acquire the studio in exchange for 1 million shares of common stock. An agreement of merger was signed between the two companies on December 21, 2001, and THQ announced that the deal had been completed on January 3, 2002, at which point THQ had issued 858,203 shares and expected to issue further 106,259 at a later point in time. In 2005, Jarred, alongside vice chairman Jeff Padden and employees Rick Baltman and Robb Rinard, left Rainbow Studios to form a new video game studio, 2XL Games.