Lemino

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Lemino (レミノ, Remino) is a Japanese video-on-demand streaming service operated by NTT Docomo. Originally established in 2011 as a joint venture with Avex (which held a 70% stake until 2022), the platform operated strictly as a subscription video-on-demand (SVOD) service under several names such as d Market Video Store (dマーケット VIDEOストア) (2011 to 2013), d Video (dビデオ) (2013 to 2015), and dTV (2015 to 2023). In April 2023, Docomo completely revamped the service, rebranding it as Lemino and transitioning it to a hybrid model that includes both a free ad-supported video-on-demand (AVOD) tier, featuring catch-up distribution for domestic television programs such as those from TV Tokyo and Yomiuri TV, and a premium subscription tier. Historically, the service held Japan's largest streaming market share at 24.1% in 2016, but this figure had decreased to 4.2% by 2022. To reverse this decline and compete against foreign tech giants, Docomo initiated an aggressive expansion of Lemino's library from 2024 onwards. The platform significantly broadened its focus to include live sports broadcasting (such as the NBA and UEFA Champions League), major live music concerts, and high-profile original dramas. This strategic shift was further accelerated in late 2025 through a major content-sharing partnership with premium satellite broadcaster Wowow, alongside the introduction of third-party add-on networks such as Paramount+ (although the provision of Paramount+ has since ended). In addition to Lemino, Docomo operates a sister service, d Anime Store, an SVOD platform specializing in anime content with approximately 2.5 million subscribers.