Beyond Live

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Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series by South Korean entertainment company SM Entertainment in partnership with Naver. It is a paid concert streaming service. It provides full-scaled live online concerts using technology such as augmented reality and with real-time interactions between artists and live audience enabled. On its establishment, the platform has been regarded by global media as a relevant response in substituting traditional concerts during the COVID-19 pandemic. The first live concert of the Beyond Live series was headlined by South Korean boy supergroup SuperM with the concert titled SuperM: Beyond the Future on April 26, 2020; the live concert recorded over 75,000 virtual tickets sold, playing to real-time audiences from 109 countries. In August 2020, JYP Entertainment joined with SM Entertainment to create the Beyond Live Corporation, a joint venture operating and expanding the Beyond Live platform. It was launched on December 23, 2021. Since its creation, multiple artists from SM and JYP have delivered full-length live online concerts within the Beyond Live series, and other K-pop entertainment enterprises started to produce virtual live concerts in a similar format.