ATV2

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ATV2 (stylized as ATVII) is an Austrian commercial television station owned by ProSiebenSat.1 Media's local subsidiary ProSiebenSat.1 Media Puls 4. It started broadcasting on 1 December 2011, first on cable and satellite, and later terrestrially as a free-to-view channel. It specializes in entertainment programming, complementing ATV's offer. Satellite broadcasts are encrypted like the main ATV channel, being receivable with ORF or Sky viewing cards. ATV released details on ATV2 to the press on 12 September 2011. Plans included original programming, movies, TV series and newscasts, a formula similar to the main channel. There were also plans to segment ATV's advertising share with the launch of the new channel, and was finalizing rates to make them attractive. Dubbed anime such as Pokémon and Yu-Gi-Oh were also scheduled to air in the daytime, as well as movies from Herbert Kloiber's back catalog (he was the owner of Tele München Gruppe). The satellite frequency was activated on 3 October 2011, nearly two months ahead of the 1 December launch, on the Astra 1KR satellite. There was still some uncertainty over what would be the channel's potential demographic, or what its line of programming would be; on 25 September, Stadt Bekannt noticed that the announcement was vague and that only the children's programming scheduled for mornings was the sole indication of what it would air.