Dynata

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Dynata LLC (formerly Survey Sampling International) is an American company that performs consumer and business-to-business survey research. Survey Sampling International (SSI) was founded in 1977 by Tom Danbury and Beverly Weiman. In 2005, SSI acquired Bloomerce bv, a Netherlands-based online sampling company. SSI later manged online panels under the names SurveySpot, Opinion Outpost, OpinionWorld, and Choozz. In 2009, the firm participated in launching Research Voice, an industry co-initiative. Research Voice (www.research-voice.com) was a forum for members of the marketing research sector to discuss approaches to data collection. In July 2011, SSI merged with Utah-based Opinionology. The newly formed sampling and data collection company continued to operate under the SSI brand. On December 17, 2014, HGGC, a middle-market private equity firm, completed a majority investment in the parent company of SSI. Providence Equity Partners and Sterling Investment Partners retained minority stakes in the business.