DisneyWar

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DisneyWar is a book that serves as an exposé of Michael Eisner's 20-year tenure as chairman and CEO at The Walt Disney Company by James B. Stewart. The book chronicles the careers and interactions of executives at Disney, including Card Walker, Ron W. Miller, Roy E. Disney, Frank Wells, Jeffrey Katzenberg, Michael Ovitz, Joe Roth, Bob Iger and Stan Kinsey. It was published in 2005 by Simon & Schuster. Its uniqueness was attributed to the large amount of access allowed to Stewart in putting the book together. Publishers originally planned on releasing the book on March 7, 2005, only to accelerate the launch date to February 9 after vendor demand, and Disney executives had acknowledged recently acquiring a leaked edition of the manuscript. By coincidence, the revised publication coincided with Disney's annual shareholders meeting, which kicked-off the following morning at the Minneapolis Convention Center. In his 2006 afterword, author Stewart acknowledged the last conversation he had with his subject (just before the book's initial launch, over the phone):'Eisner vowed that he’d never speak to me again.'