bwin.party

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Bwin.Party Digital Entertainment was an online gambling company, formed by the March 2011 merger of PartyGaming plc and Bwin Interactive Entertainment AG. Formerly the world's largest publicly traded online gambling firm, it was best known for its online poker room PartyPoker, World Poker Tour and its sports betting brand Bwin (officially styled bwin). The company was headquartered in Gibraltar and quoted on the London Stock Exchange. PartyGaming Plc was founded in 1997 with the launch of Starluck Casino. Prior to passage of the Unlawful Internet Gambling Enforcement Act of 2006 by the U.S. Congress, the firm was the world's largest online poker brand, based on cash game revenue and number of players. Its market share has fallen since then, but it remains the third largest online poker room in the world, behind PokerStars and Full Tilt Poker. The new company became the world's largest publicly traded online gaming firm in 2010, 48.4% owned by existing PartyGaming shareholders and 51.6% by bwin shareholders. The merged company was listed on the London Stock Exchange, with joint CEOs Norbert Teufelberger and Jim Ryan. Following a protracted bidding process between 888 Holdings and GVC (now Entain), Bwin.Party confirmed on 4 September 2015 that it had accepted GVC's bid for £1.1 billion. The transaction was completed on 1 February 2016.