Vuori

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Vuori is an American contemporary clothing brand headquartered in San Diego County, California, with its flagship store located in Encinitas, California. It was founded by Joe Kudla in 2015 as a retailer of athletic and athleisure clothing, and has expanded to sell lifestyle apparel and other merchandise. An US$825 million funding round led by General Atlantic and Stripes valued the company at over $5 billion. SoftBank and Norwest Venture Partners participated in the funding round. Founder and CEO Joe Kudla retains majority ownership of Vuori. Vuori has 40 stores in major US markets such as Los Angeles, Chicago, Denver, New York, San Francisco, and Boston. Its products are sold at Nordstrom, REI, Equinox, and other retailers. In addition to its hometown flagship store in Encinitas, Vuori has flagships in the SoHo neighborhood of Manhattan and on Regent Street in London. Vuori was certified as a Climate Neutral brand, meaning it measures and offsets all its carbon emissions from product creation to delivery, but its certification has expired.