Simca do Brasil

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Simca do Brasil was the Brazilian subsidiary of the now defunct French automaker Simca. It started out in the late 1950s assembling the Simca Vedette imported in kit form from France and selling it in three versions, the Chambord, Présidence and Rallye. Later the company manufactured the radically restyled Esplanada with improved engines and, with increasing control by the Chrysler Corporation over the French concern, was taken over with the American car giant becoming its majority shareholder. During its ten years of market presence Simca defended its market share against fierce competition from Volkswagen, Ford, Chevrolet and Willys. The brand disappeared from the Brazilian market in the late 1960s following a strategic decision by its owners Chrysler.