Sano

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Sano (Hebrew: סנו) is a detergent products manufacturer in Israel founded in 1961 by Bruno Landesberg. The company produces toiletries and hygiene products, disposable diapers, incontinence products for adults, household cleaning products, laundry detergents, pesticides and insect repellents, cosmetics and various paper products. Sano is headquartered in Hod Hasharon with subsidiary plants in Netanya, Kibbutz Snir, Emek Hefer and Eastern Europe. The Latin word sano means "to heal". In 1952, Bruno Landesberg immigrated from Romania and began working in the accounting department at Rafael. After a few years, he began working in sales at the Kadima Chemicals Corporation, a cleaning products manufacturer. In 1959, Landesberg took advantage of a takeover of 'Kadima' to purchase the distribution line and founded the Southern Marketing Company. The first year, the company distributed products of Vitco Fertilizers. A year later, Landesberg decided to begin independent production and started pioneering a brand that would include all of his products under one name. The first Sano product was toilet bowl scouring powder.