Oofos

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Oofos (stylized OOFOS) is an American multinational company that manufactures recovery footwear. Headquartered in Braintree, Massachusetts, it was founded in 2011. OOFOS was founded in 2011 by a team of footwear industry veterans that included Lou Panaccione, Paul Brown, Juan Diaz, and Steve Liggett. The company originally sold its footwear direct to consumer, through Amazon, and wholesale. By 2023, the brand was selling in 32 countries, and expanded from specialty running shops to include REI, DSW and Nordstrom. In June 2025, the company began opening retail stores in the US. OOFOS manufactures recovery sandals and shoes designed to help lessen the stress on joints. The company markets OOfoam, foam technology designed to absorb impacts and help wearers feel better post performance. The foam is used to manufacture a variety of men's and women's styles, including sandals, shoes, clogs and slippers. In 2020, former NFL and MLB star Deion Sanders became an OOFOS brand ambassador.