Misinformation effect

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The misinformation effect occurs when a person's recall of episodic memories becomes less accurate because of post-event information. The misinformation effect has been studied since the mid-1970s. Elizabeth Loftus is one of the most influential researchers in the field. One theory is that original information and the misleading information that was presented after the fact become blended together. Another theory is that the misleading information overwrites the original information. Scientists suggest that because the misleading information is the most recent, it is more easily retrieved. The misinformation effect is an example of retroactive interference which occurs when information presented later interferes with the ability to retain previously encoded information. Individuals have also been shown to be susceptible to incorporating misleading information into their memory when it is presented within a question. Essentially, the new information that a person receives works backward in time to distort memory of the original event. One mechanism through which the misinformation effect occurs is source misattribution, in which the false information given after the event becomes incorporated into people's memory of the actual event. The misinformation effect also appears to stem from memory impairment, meaning that post-event misinformation makes it harder for people to remember the event. The misinformation reflects two of the cardinal sins of memory: suggestibility, the influence of others' expectations on our memory; and misattribution, information attributed to an incorrect source. Research on the misinformation effect has uncovered concerns about the permanence and reliability of memory. Understanding the misinformation effect is also important given its implications for the accuracy of eyewitness testimony, as there are many chances for misinformation to be incorporated into witnesses' memories through conversations with other witnesses, police questioning, and court appearances.