GroupM

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WPP Media, formerly GroupM, is a U.S. based media business which is owned by the multinational holding company WPP plc. WPP Media was the world's largest media buying agency, as of 2023, when it was still GroupM. WPP Media's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company had subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region. Businesses associated with and therefore owned and operated by GroupM included Essence Global, Mindshare, Wavemaker, as well as the defunct media agency Maxus, and the influencer marketing agency Goat, with EssenceMediacom being the world's largest media agency network. In May 2025, GroupM was rebranded as WPP Media. WPP plc formed GroupM in 2003 to unite Mediaedge:CIA and Mindshare Worldwide. In 2015, GroupM began requiring all media partners to acquire anti-piracy certification from the Trustworthy Accountability Group. In 2019, GroupM formed a coalition to help brands reach multicultural audiences. The company had a diverse media advertisement investment goal of five percent; an initial goal of two percent Black-owned media, set in 2021, was expanded in 2023 to include AAPI, Hispanic, and LGBT media. Following the acquisition of Twitter by Elon Musk in 2022, GroupM deemed Twitter a "high risk" platform.