Choruru

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Choruru (ちょるる) is a mascot character who was created for the 66th annual National Sports Festival of Japan and 11th annual National Sports Festival for People with Disabilities which were held in Yamaguchi Prefecture in 2011. After the tournaments, he became head of the Oidemase Yamaguchi Tourism Advertising Department, before becoming the Yamaguchi Prefecture PR General Manager in October 2012. Choruru was first introduced on 14 October 2007 at the 'Oidemase! Yamaguchi Kokutai Jump Up Festa 2007'. His design features green antennae which have the shape of the first kanji character for Yamaguchi (山), which catch the abundant energy of the people and nature. His white face is the shape of the second kanji character for Yamaguchi (口), representing the prefecture's name on his head. The character design was chosen from the 80 entries from a prefecture-wide design contest, with a proposal by Shunan city based design company Sansou Ltd being used. Although the design for Choruru was actually by Mitsuo Fukunaga, of Shunan city based PH Graphics who submitted the design through Sansou Ltd, when the character was officially announced it was accredited to Sansou Ltd president Hirofumi Shigeoka. A civil trial was brought about by Fukunaga to clarify his position as the creator of Choruru, and in 2011 both parties reached a settlement in which Fukunaga was once again declared as Chorurus "art director-cum-designer". As a further point, due to the submission rules for the design contest, the copyright for Choruru belongs to the Oidemase Yamaguchi National Sports Festival Executive Committee.