Think different
Slogan used by Apple
"Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think".
Nº Q1191023 ★★
Uncommon · History
Think different
Slogan used by Apple
"Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think".
Last price
—
Floor price
—
7-day median
—
30-day sales
0
30-day range
—
In circulation
0
Price history
median
low – high
sales
No sales in this period
Show table
| Date | median | Low | High | sales |
|---|
Sales history
- Last sale
- —
- 30-day average
- —
- 30-day low
- —
- 30-day high
- —
- Sales 7d
- 0
- Sales 30d
- 0
No sales yet.
Anonymous sales: no buyer or seller shown. Figures count player-to-player sales only.
From Wikipedia
"Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. As of 2020, "Think different" was still printed on the back of the box of the iMac, while as of September 2026, it is printed on the list of Mac-related products above the footer on the Mac website.
Text: Wikipédia, CC BY-SA 4.0. · Image: Apple logo Think Different.png: derivative work: Stoopkitty... (Public domain) ·
Related cards
Thinking Machines Corporation
Defunct supercomputer company
Nº Q1060611 ★
ThinkCentre
Desktop computers by IBM and later Lenovo
Nº Q1544168 ★
Apple Corps v Apple Computer
1978–2006 trademark dispute
Nº Q2995539 ★
Mac (computer)
Family of personal computers designed, manufactured, and sold by Apple Inc.
Nº Q75687 ★★★★
Get a Mac
Television advertising campaign for Apple Inc.
Nº Q420951 ★★
It's okay to be white
Slogan based on a campaign on the website 4chan's discussion board /pol/ in 2017
Nº Q47504984 ★★