Modesty

Modesty, sometimes known as demureness, is a mode of dress and deportment which intends to avoid the encouraging of sexual attraction in others. The word modesty comes from the Latin word modestus which means 'keeping within measure'. In this use, revealing certain body parts is considered inappropriate, thus immodest. In conservative Middle Eastern societies, modesty may involve women completely covering their bodies with a niqab and not talking to men who are not immediate family members. In Christian Anabaptist and similar sects, it may involve women wearing only ankle-length skirts, blouses up to the collar, and often a small head covering or shawl. In some societies, a one-piece swimsuit may be considered modest while wearing a bikini is not. In most countries, exposure of the body in breach of community standards of modesty, as well as public nudity, is considered indecent exposure and is usually punished by law. Nudity may be acceptable in public single-sex changing rooms at swimming baths, for example, or for mass medical examinations of military personnel. A person who would never disrobe in the presence of the opposite sex in a social context might unquestioningly do so for a medical examination, while others might allow such examination but only by a person of the same sex. Overall, standards of modesty vary widely around the world because of sociocultural and contextual differences and particular situations. In 2023, global spending on modest fashion reached $254 billion, with projections estimating growth to $473 billion by 2025.