IBOPE Intelligence

Machine-translated from the Portuguese article

IBOPE Inteligência was a Brazilian market and opinion research company. It was created in 2014, when Kantar Media bought the audience measurement division of the IBOPE group, while the rest remained with the Montenegro family, which had owned the group since 1970. In 1942, radio broadcaster Auricélio Penteado, together with Arnaldo da Rocha e Silva, created IBOPE with the intention of measuring the audience of Rádio Kosmos, of which Penteado was the owner.