Freenow

Freenow, stylized as freenow, a division of Lyft, is a mobility-as-a-service provider headquartered in Hamburg, Germany. It operates a mobile app that allows users to book taxis, private hire vehicles and various micromobility options such as e-scooters, e-bikes, e-mopeds and carsharing services. Freenow operates in over 150 cities in nine European countries. The mobile app can be used to book e-scooters from scooter-sharing systems including Dott, Tier and Voi, e-mopeds from Emmy, Felyx and Cooltra, and e-bikes. The platform also offers access to carsharing services through partners such as Share Now and Sixt. Freenow's origins trace back to the founding of mytaxi in 2009 by German entrepreneurs Niclaus Mewes and Sven Külper. The legal entity, Intelligent Apps GmbH, was also established that year. In September 2014, Daimler AG (now Mercedes-Benz Group) acquired Intelligent Apps, entering the ride-hailing market. In 2016, Daimler acquired Hailo, a British taxi-hailing app founded in 2011. Hail was rebranded to mytaxi, which created a large app-based licensed taxi operator in Europe.