Denza

Shenzhen Denza New Energy Co., Ltd., trading as Denza (Chinese: 腾势; pinyin: Téngshì), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto. Denza was founded in May 2010 as a joint venture between BYD and Daimler AG (currently Mercedes-Benz Group). In late 2014, its first model, the Denza EV was put on sale in selected Chinese cities only. In late 2021, Denza underwent a restructuring as Mercedes-Benz reduced its share to 10%, while BYD held the rest. BYD started investing in new models, such as the D9 MPV, the N7 and N9 SUVs and the Z9 full-size car. In September 2024, Mercedes-Benz withdrew entirely by transferring its remaining 10% stake to BYD. Denza began to export its vehicles in 2024, starting with Southeast Asia. In 2025, the brand entered Brazil, Europe and Middle East. Export vehicles from BYD's two other luxury subsidiaries, Yangwang and Fangchengbao, are also sold under the Denza brand.