DeNA

DeNA Co., Ltd. (Japanese: 株式会社ディー・エヌ・エー, Hepburn: Kabushikigaisha Dī-Enu-Ē; pronounced "DNA") is a Japanese provider of mobile portal and e-commerce websites headquartered in Shibuya, Tokyo. It owns the Mobage cell phone platform and also operates other services, including the e-commerce website DeNA Shopping (formerly: Bidders). DeNA was founded in 1999 in Tokyo, Japan. The same year, it launched the online auction site Bidders. In 2004, it partnered with Index Corporation to launch the mobile auction site Mobaoku. A year later, the company listed on the Tokyo Stock Exchange. In 2006, DeNA established the subsidiary Mobakore and launched the mobile gaming site Mobage Town as well as the mobile shopping site AU Shopping Mall. In 2009, DeNA saw $517 million in revenue, an increase of 28%. Among its biggest hits were Pirate Treasure, Hoshi-tsuku, and Kaito Royal. DeNA opened Mobage Town to third-party developers at the beginning of 2010, adding 59 partners and 148 game titles.