Crunk

Crunk is a subgenre of hip hop music that emerged in the early 1990s and gained mainstream success during the mid 2000s. Crunk is often up-tempo and one of Southern hip hop's more dance and club oriented subgenres. An archetypal crunk track frequently uses a main groove consisting of layered keyboard synths, a drum machine clapping rhythm, heavy basslines, and shouting vocals, often in a call and response manner. The term "crunk" was also used throughout the 2000s as a blanket term to denote any style of Southern hip hop, a side effect of the genre's breakthrough to the mainstream. The word derives from its African-American Vernacular English past-participle form, "crunk", of the verb "to crank" (as in the phrase "crank up"). It refers to being excited or high on drugs. The term has been attributed mainly to African-American slang, in which it holds various meanings. It most commonly refers to the verb phrase "to crank up". It is theorized that the use of the term came from a past-tense form of "crank", which was sometimes conjugated as "crunk" in the South, such that if a person, event, or party was hyped-up, i.e., energetic‍—‌"cranked" or "cranked up"—‍‌it was said to be "crunk". In publications, "crunk" can be traced back to 1972 in the Dr. Seuss book Marvin K. Mooney Will You Please Go Now!.