Annida

Annida (literally "gentle call") was an Islamic teen magazine published in Indonesia between 1991 and 2009, with an online edition continuing until 2015. Initially focused on adult women readers, in 1993 the magazine was acquired by the Ummi Group and reoriented toward teenage girls. Teenage girls remained the primary audience for much of Annida's existence, although efforts were made to attract male readers. Initially published on a monthly basis, the magazine switched to a fortnightly schedule as its readership surpassed 90,000 per month. It dealt with a variety of issues affecting Indonesian Muslims, but mostly focused on short works of fiction. Many of its writers were members of the collective Forum Lingkar Pena. Annida was established in 1991, with its inaugural issue published in May. The magazine took its name from the Arabic word النداء (an-nidāʾ), present in Surah Maryam, Verse 2, of the Qur'an, which translates to "gentle call". Initially, the magazine was intended for adult Muslim women, with a goal of promoting Islamic practices based on the Qur'an and hadiths. It was presented as an alternative to non-Islamic magazines, which it described as jahiliyyah (ignorance).